Driade was born in 1968, some decades ago, in the same period that would characterize the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by globalization and all-embracing digitization.... Driade is happy to continue a rich heritage of good design into the 21st century with works by Phillippe Starck, Ron Arad and more.