In 1994, more than fifteen years before trend forecaster Lidewij Edelkoort declared ‘wellbeing’ one of the most important international trends, Jan te Linteloo started a brand that radiates ‘enjoying the good life’ in every possible way. Raised by parents who owned a furniture store in The Netherlands, he had noticed the domination of minimalism in the early nineties. British and Italian design gurus were promoting an anonimous, almost sterile interior style in which practically anything personal should be hidden in cupboards, and anything ‘comfortable’ was expelled to the bedroom.